Is a post graduate in Mass Communications and has an experience of around 10 years in public relations. He is a recipient of Daily News Analysis (DNA) 2015 Young Achiever Award for his contribution in the field of Marketing Communications and Public Relations.
Before conceiving Krescendo he worked in the corporate communications department of one of the most respected diversified USD 2 billion conglomerate, who has a presence across 100 countries with business interests across pharmaceuticals, packaging, financial services and real estate. He worked under the leadership of Padma Shri Dr. Swati Piramal, Director, Strategic Alliances and Communications for six years. He also has a rich experience of working for clients like Hiranandani Group, Marwar Group, Bill & Melinda Gates Foundation, Novartis Consumer Division, Sugarfree, Nutralite, Sanofi Aventis, Bisleri, Claris Lifesciences, MSD India, Pfizer India, Apollo Hospitals Group, CII, ASSOCHAM, UTV Bindass, Sahara Star, Radio Mirchi, Redtape, to name a few.
His areas of expertise include Communications, Corporate Strategy, Crisis Management, Image Management, Public Relations and Public Affairs.
Originally a journalism major, Deepti found her love for PR and switched to the other side of journalism that would not only provide a creative outlet to write but also provide an opportunity to expand domain knowledge and interact with a diverse set of people. She has earlier worked with Perfect Relations Group for two years and Source Strategic Communications for four years.
Clients she has worked with over the years encompasses a wide variety of vertical markets in both the public and private sector. Some of these include: healthcare/biotech, education, entertainment, environment, financial institutions industrial, municipalities, real estate (commercial and residential) & telecommunications.